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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use the Power of the Internet to Market to Your Customers
Marketing is a great way to connect with your audience. The internet offers a wide range of advertising options and allows you to reach a far wider audience than traditional marketing. Digital advertising allows you to target a broad audience at a lower cost and does not limit you to a geographical area. Traditional marketing can have high overhead costs and a much smaller reach. You can also have more control over who sees your advertisements.
Digital marketing analytics can help you measure how well your marketing efforts are doing. With digital marketing, you can measure real-time traffic, how many users are looking for the services or products you provide, and how many of those visitors convert into buyers. You can also track how often your content is shared and how many people engage with it.
Email marketing is a powerful tool for reaching your audience. Retail brands and e-commerce websites see great success with email newsletters. Not only can you nurture your prospects through email, but you can also use seasonal promotions. For example, a company may want to send out special coupons to customers at certain times of the year.
Digital marketing is an expanding field. It uses a variety of marketing strategies, including social media, email, and text messages to reach consumers. While traditional marketing uses physical and in-person communication, digital marketing uses the power of the internet to reach millions of people in a relatively short amount of time.