You’re not “too old” for social media

Age isn’t the factor –
Understand business and consumer bahavior is .. bad news kids .. I’m seeing a lot of movement from 35-55 year olds .. :)—
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

How to Use Digital Marketing Techniques to Increase Brand Awareness and Conversions

In this day and age, marketing has moved away from traditional media like radio and television and is embracing new and innovative methods, such as digital marketing. Marketing techniques include content, email marketing, search engine optimization, social media, and mobile applications. To be successful in these areas, you need to understand how to use these technologies in the best way possible.

Content marketing is the practice of creating and sharing useful, high-quality content with a target audience. This may take the form of blog posts, eBooks, webinars, videos, or other forms of informational content. The main goal of content marketing is to increase brand awareness.

Search engine optimization (SEO) is the process of maximizing the amount of traffic to a website by increasing its ranking in a search engine’s organic results. It is a multi-step process that may involve a number of tactics, including keyword research, content creation, and link building. If SEO is performed correctly, the results can be impressive, with many visitors converting to paying customers.

Email marketing is one of the most effective digital marketing channels. Using email allows companies to reach a wide variety of prospective customers, even those who haven’t yet taken the time to browse their websites. Moreover, the ubiquity of smartphones means that marketers can now target users at home or on the go. Using SMS to send information is also a popular option for nonprofit organizations.

One of the most important digital marketing tools is the content library. An online library of content is an excellent way to promote a brand’s authority and amplify its visibility among potential customers. Some of the more notable content creation options are videos, podcasts, and infographics.

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