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What Is Digital Marketing?

Digital marketing is a broad term that includes everything from online advertising to social media. It is a two-way process where marketers create personalized messages to reach consumers. These are commonly executed via social media, search engines, apps, and other digital channels.

The use of the Internet to market products and services is relatively new. In the past, companies focused on radio, television, and print ads. But with the rise of the Internet, they were forced to shift their focus to a more online approach. Today, digital marketing is just as important as traditional advertising.

In addition to the usual methods of attracting customers to a website, digital marketing is also capable of increasing conversion rates. It allows a company to experiment with various marketing strategies to achieve its goals. And as technology advances, it will continue to evolve.

In the early days of digital marketing, email was a popular tool. Companies were able to target specific demographics through this technique. Nowadays, marketers are able to reach anyone interested in a brand through email.

Search engine optimization (SEO) is a tactic that increases traffic to a website through search engines. This can be done organically or editorially.

Retargeting is another marketing technique that reaches past customers. Using a third party tool, advertisers can place ads on websites that users visit frequently. Generally, retargeting has the highest ROI.

Marketing products through messaging platforms like Facebook Messenger, WhatsApp, and SMS is a fast way to let your audience know about a sale or a new product.

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