There are too many still sleeping on LinkedIn. It’s not enough just to have a page anymore. Get serious about a strategic, contextual creative … post every day to show your expertise or give your two cents on an issue or topic affecting your industry. Do this consistently, and LinkedIn will be a major arbitrage for your business this year.
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Benefits of Digital Marketing
Digital marketing is a way to advertise your business online. This includes social media, email, and text messaging. It can be a powerful tool for boosting your brand’s awareness, increasing traffic to your site, and boosting conversions.
Unlike traditional marketing, digital marketing gives you real-time access to metrics. You can see how many people clicked on your ad, how many people went to your website, and whether your ad campaign is effective.
Another benefit of digital marketing is the ability to experiment with various marketing tactics. Marketers can tailor their offers to different geographic locations. They can also create personalized messages to target specific demographics.
For example, if your target audience is Millennials, you may want to send an email with a coupon for a sale on your product. Or, you could create a Twitter ad with a series of posts. These can be targeted to your business’s goals, such as increased Twitter followers, app downloads, or tweet engagement.
Other forms of digital marketing, such as display advertising, can be tailored to target specific publications or publications that are relevant to your industry. Using programmatic ads, you can optimize your ad campaigns based on data collected during the loading of your ad, your visitor’s response, and more.
Finally, you can use your content library to increase brand awareness and promote authority status. This type of content can be anything from blog articles to digital video. The trick is to make your content useful to your audience, and drive search engine optimization in the process.