You May Not Want Google to Rank Your Site in All Countries

You may not want Google to rank your site in all countries. The other day on Reddit, someone asked, “I have just added a new domain property to Google Search Console. I want to specify the country where my website should be visible because it’s an e-commerce website. How do I add targeting country and robots.txt from my new website?” A Google employee named Gary Ellis responded with, “Generally, there’s no need to specify geographic targeting in Search Console. Google can just figure out from all the other signals such as different parts of the url or let’s say even if people are bouncing.” And then Gary went on to say, “You should look at how other companies like Amazon do things from a SEO perspective when it comes to international SEO.”

RESOURCES & LINKS:
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Reddit: https://www.reddit.com/
Google Search Console: https://search.google.com/search-console/about
Ubersuggest: https://neilpatel.com/ubersuggest/
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So why am I bringing this up? It’s because International SEO is huge. Did you know that I get over 82% of my traffic to the neilpatel.com NP digital website from outside of the United States?

In other words, don’t take the rest of the world for granted because it can help you generate a lot of revenue. But here’s the issue. Translating and transcribing your content for every language you want to target whether you’re e-commerce site or B2C site or a B2B site, is a bad idea. You should only target regions where you want to be helpful. Here’s why. If you expand into other regions just to get traffic but you don’t really offer great products or services or even a great experience within those regions, it’s going to hurt your overall SEO.

How you may ask? No matter how good your website is or your marketing is, or even your bounce rate is people are not going to go back to your site or even click on your listings if they know your products and services aren’t tailored to them. In other words, it’s going to hurt your overall SEO.

So only focus your website, your content, your products, your services on the languages and regions you want to target. And here are some tips when it comes to international SEO.

First, transcribe your content. Don’t just translate it. When you want to go after new regions and languages, you have to adapt your content to what people in that region expect. With culture being different all over the world, you’ll find that translating your content word for word just won’t work. You’ll have to customize it to each region.

Second, you’ll have to use hreflang. Hreflang tells search engines and browsers that pages on your website are countries and languages. If you’re wondering how to use hreflang, this tool by Aleyda Solis will help you. And with this tool, it’ll give you the code that you need to put on your website. That code goes into the head part of your website.

Third, you need to build links within the region you’re targeting. You can hire someone from Upwork who knows marketing and they know your space within that region. They can reach out to your websites, build relationships, beg for links. It works. It’s a numbers game, but it really does work. Or if you want more skill, you want to grow faster, you can hire agency like mine, NP Digital where we are awarded Agency of the Year to reach out and build you links throughout the whole world which we do for hundreds of clients. Without back links, you won’t get much SEO traffic.

Fourth, you need to consider generating PR. PR creates brand queries, which is when someone searches for your company name on Google or your website name. This helps with your rankings and traffic. Just think about Nike. Did you know over 7 million people in the United States are searching for Nike each and every single month on Google? Less than 2 million people on a monthly basis are searching for shoes. Nike has a bigger brand than the term shoes. What does that tell Google? Nike’s powerful, people recognize them and they should rank them higher.

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How to Increase Website Traffic With Online Marketing and Paid Ads

Marketing involves a variety of strategies that focus on grabbing the attention of customers. These strategies can include data analytics, focus groups, and research to help define a company’s target audience and determine the most effective sales strategies. Advertising is an important part of marketing, since it targets a particular market and uses visual and emotional elements to entice customers to take action.

Traditional advertising methods include print ads, billboards, and radio spots. Digital advertising, on the other hand, uses websites, social media, search engines, and apps to reach a larger audience. These methods are highly targeted and often include a two-way dialogue between the company and customer. For example, if a person was searching for a travel service, they would see ads about that travel service, and the travel website would promote the tour.

Another effective way to increase website traffic is to create video content. Creating videos on social media platforms can help your brand gain a more viral status among Internet users. In addition to social media, video marketing can help your website rank higher for key keywords and phrases. It can also be used to promote your business via paid advertisements. This type of advertising can be very effective when incorporated with content marketing and SEO.

Content marketing is another type of marketing that works by creating a library of content that will attract visitors through search engines. This strategy works especially well if you’re aiming to establish your reputation as an authority and promote brand awareness. If you have the skills for writing, video production, and analytic skills, this is a great avenue for you.

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