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Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Importance of Content in Online Marketing and Paid Advertising
As technology advances, marketing strategies must evolve. For example, most consumers use their smartphones to do shopping, research products, and more. Mobile devices are a crucial component of engagement, and 45% of all internet shopping is done on a mobile device. According to the Pew Research Center, mobile phones are used by more than half of Millennials, or those born between 1981 and 1997. Marketers know that they must take their message to the customer, and to the right audience, in order to get the best return on investment.
Digital marketing is the process of publishing online marketing communications and digital advertisements. These efforts are often targeted and sometimes paid for, and they may double as direct digital sales. Digital marketing requires the creation of appealing content that attracts customers and is relevant to their needs. Marketing strategies must be tailored to fit the platform, which can include a variety of digital marketing materials. Marketing campaigns can reach any device that a consumer uses, including tablets, smartphones, and social media.
Content marketing is another effective way to engage customers and create brand loyalty. In this method, consumers search for specific information, and the company provides useful information in exchange. It also allows businesses to gather detailed information on their consumers and tailor their messages to their needs. By providing a valuable source of information, consumers are more likely to buy from them and, as a result, will become a loyal customer. Marketing strategies using content will help them build a lasting relationship with their customers and lead to multiple sales in the long run.