Way too many people worry about others instead of worrying about themselves. YouTube, it’s time to eliminate judgment .. it’s holding you back!!
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
New Marketing Channels to Consider
Traditionally, corporations focused on marketing through television, print, and radio. However, as the internet gained traction, companies began to shift focus to digital channels.
One such channel is social media. It is a great way to interact with your audience. Whether you are running a nonprofit or a for-profit business, building and engaging with your following is key to building credibility.
Another is search engine optimization. SEO helps increase the traffic to your website. While SEO is not the most effective channel for direct customer engagement, it is an excellent way to boost your brand awareness.
In addition to the search engine, there are a variety of other channels you may be interested in. This includes mobile, social media, and apps.
Among these is video. Companies such as BuzzFeed and TikTok have found success with video. With 500 million monthly users, TikTok is a great platform for businesses looking to incorporate short, fun videos into their advertising and content marketing strategies.
A smart move for your marketing department is to create and share a comprehensive content library. The best part is that you can then use this as a means to promote your brand and gain authority in your niche. Content can include everything from blog posts to podcasts to infographics.
Another channel to consider is augmented reality. These augmented reality lenses are sponsored by businesses and allow consumers to create interactive moments.
The most important question is how to use these new marketing tools to your advantage. For example, can you target your ads to specific geographic locations?