After having a blast at VeeCon, we headed up to Las Vegas to speak at several events. In today’s DailyVee, you’ll see segments of my interview at the Toys “R” Us Global Summit, my thoughts on ego, confidence and humility, hopping on The Residency Podcast, and ending with a fireside chat at Grow With Video. Enjoy!
DailyVee is a daily, video-documentary series on YouTube that chronicles Gary Vaynerchuck’s life as a CEO and public figure. Starting in 2015, the vlog follows Gary in real-time as he interviews others, takes investor meetings, and leads strategy sessions at his company, VaynerMedia.
♫ “Right Time” By Millie Go Lightly – https://open.spotify.com/track/02jsYFV0lXaIEwGPM59Bao?si=ec71fb242fb24a3d&nd=1
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Get Your Business in Front of Millennials With Mobile Marketing
Mobile devices are a key aspect of marketing. According to Pew Research Center, 45% of shoppers use a mobile device while shopping. They use their mobile devices to research, compare prices, and make purchases. Marketing professionals are well aware that mobile devices are increasingly popular with Millennials, those born between 1981 and 1997. To reach this demographic, marketers must take their message to them where they spend their time. Fortunately, there are many ways to get your message in front of these users.
With the help of digital marketing, businesses of all sizes can gather valuable consumer data and conduct meaningful interactions with their customers. These interactions create brand awareness and put your business in front of your target audience when they are ready to make a purchase. This type of marketing works for brick-and-mortar stores and online businesses alike because it creates a 24/7 sales channel online. It is a great tool for brand-identity building, increases customer conversions, and gives businesses a modern touch.
One way to reach your target audience is through display advertising, also known as banners. These ads are similar to those found on websites, but can target specific publications and users. Programmatic ads allow advertisers to target specific audiences based on age, gender, location, interests, and behavior. Retargeting ads follow users for months or even years. These strategies must be optimized to maximize their impact. They must be tailored to their audience and their behavior. For example, retargeting ads are sent to people who have already shown interest in a specific product or service.