We have had a constant career of helping creators and businesses take advantage of the new emerging, underused platforms .. YouTube shorts is that right now for many of you, post there often and use titles that are searchable on YouTube .. this is a huge opportunity.. use it like Tiktok but don’t hesitate, there’s a huge opportunity
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Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Developing a Digital Marketing Strategy
Digital marketing encompasses a wide range of marketing technologies and tactics that enable organizations to build brand identity. This new type of marketing has transformed the marketing industry, according to Dr. Mark Hobson, senior associate dean of business programs. This type of marketing requires a combination of foundational knowledge of marketing and technical know-how. However, it is worth it to invest in a degree program that focuses on digital marketing to gain the necessary skills and experience to effectively implement it.
When developing a digital marketing strategy, it’s imperative to understand who your target audience is. This is especially important given that more than half of all internet activity is now done on mobile devices. This means that the vast majority of Millennials – those born from 1981-1997 – are using mobile devices. Marketers must adapt to these changes, and create a strategy that will reach them. They must take the message to their customer base wherever they are.
Marketing varies by industry and the specific goals of an organization. Traditional marketing practices include print ads, direct mail, and direct response. Digital marketing strategies, such as social media, are more individualized and require a unique message to resonate with your target audience. Some digital marketing strategies also focus on the needs of consumers, such as paid ads on search engines. While search engine optimization and social media marketing are generally more focused on promoting products and services, they don’t exclude other marketing methods.