Social media is awareness and attention at scale.. that’s it. If you’re a creator trying to leverage social to build your brand or especially if you run a small business or large company, there is no truly effective marketing plan in 2023 without posting daily content across the top platforms that matter.
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Different Types of Marketing
Marketing is a set of activities that help a business attract and retain customers. It involves market research, advertising and promotion, sales, public relations, and the delivery of goods and services.
Online Marketing: Internet marketing is the process of attracting potential customers to your website using a variety of tools, such as search engines, email, and social media platforms. It is a form of marketing that can be used by businesses of all sizes and types.
Content Marketing: This type of marketing includes the creation of valuable content that a business can share on its own websites and social media platforms. It is an effective way to attract new customers and establish a brand as a thought leader in its field.
Paid Ads: Pay-per-click ads are a great way to reach the right people at the exact moment they’re looking for your product or service. They offer a wide range of targeting options, including age, gender, interests, and more.
Youtube Marketing: This is a great way to grow your business and build brand awareness by creating helpful videos about your products or services. These can include how-to videos, tutorials, and tips.
Unlike most other forms of marketing, these strategies are less expensive and are generally used to promote a business’s overall brand. They also have the benefit of being more personal, as you’re sending your messages directly to your customers’ inboxes.