How to Maximize ROI With Paid Advertising

Paid advertising, also known as pay-per-click, allows marketing teams to buy traffic and reach prospects. They can place ads on websites and search engines, and then pay for each time someone clicks on them. These ads typically appear at the top of the search results, and are determined by bids on specific keywords. Banner ads on websites generally have a set price. However, when the ads follow users for months, the brand must be extremely careful to maximize their impact.

Digital marketing offers a cost-effective solution, with unique opportunities to maximize ROI. Even small businesses with limited budgets can invest in SEO, social media, and blogging. They can see a high ROI with minimal outlay, and compete with bigger brands. So, how should you invest in your marketing strategy? Here are a few tips. If you’re starting a business on a shoestring budget, digital marketing can help you reach new customers.

Using mobile-optimized websites for your online presence can also help. People who use mobile devices to do their research, find products, and make purchases are highly likely to follow a brand. Social media allows marketing teams to establish a voice, which helps build brand recognition. Wendy’s is a great example. Their funny, flippant tone has helped them become popular on Twitter. But how do you use these social media sites for marketing?