Why 99% of commercials don’t work

This is why I’m so loud about creative. Whether it’s a television ad, a TikTok or a YouTube Shorts, the creative is the number one variable of success! Now, the reality is that it costs a whole lot less to make an amazing TikTok than it does to make a Super Bowl ad .. that’s why underpriced attention will always, always win! I hope this is the unlock 🔓 for whoever needs it!

Thanks for watching!

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Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b

Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The Four Ps of Marketing

Marketing is a process of identifying a customer’s needs and translating them into products and services. The product is then packaged and priced to meet those needs.

Online Marketing

Internet marketing is the process of promoting a company’s products and services over the internet. It involves utilizing search engine optimization, paid advertising, social media, and e-mail marketing to reach potential customers.

Paid Advertising

Unlike organic advertising, paid advertisements are targeted to specific people. They can be based on age, gender, location and interests to help drive traffic and generate leads. Many platforms offer detailed analytics to measure your campaigns and ensure they are working effectively.

Youtube Marketing

Creating videos is an excellent way to promote your business. However, it is important to understand your target audience and their viewing preferences before creating any videos. This will give you a better understanding of their wants and needs, so that you can create helpful content that meets those needs.

Marketing Goals

To make the most out of your marketing efforts, set measurable goals for each strategy you use. These goals should be aligned with your overall business objectives. For example, your goal might be to increase market share by a certain amount or to dominate a certain channel.

The four Ps of marketing–product, price, place and promotion–are an essential part of any marketing strategy. Good marketers consider all four aspects of their product to determine its value to customers and where it should be sold.

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