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There is another investment you should make before throwing any money into real estate…

3 Ways to Take Your Marketing Message to Millennials

Today, 45% of all shopping is conducted through a mobile device, including research, comparison shopping, and buying. Millennials (people born from 1981 to 1997) are the most likely to use mobile devices. Consequently, if you want to reach Millennials, your marketing strategy must take your message to them. Here are three ways to achieve this. Use imagination and empathy. Begin by determining the problem that you want to solve and focus your marketing message on this group. Then refine your target group by subset.

The primary tools used for digital marketing include websites, social media, search engine optimization (SEO), and paid-per-click advertising (PPC). Blogs, infographics, podcasts, and other forms of content are commonly used for content marketing. While many people associate digital marketing with spam, it actually represents a powerful channel for marketing. If you want to reach consumers on a massive scale, digital marketing is an excellent choice. If you are able to master this tool, you will be ahead of the game.

Content marketing involves the creation of content that will help your target audience learn more about your product or service. This can include articles, videos, social media posts, and white papers. Some companies are using content marketing to target the mothers of children, and it’s working! Regardless of the platform, content marketing will increase brand awareness by as much as seven points among mothers. If your audience is mainly children, content marketing is the way to go. But if your audience is not young, digital marketing might not be the right option for you.

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