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Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Power of Social Media and Online Marketing
Social media is a great tool for promoting products and resources organically. The power of social media lies in fostering engagement with consumers. Those who follow brands on social media have probably purchased their products from them before, so it makes sense to develop positive relationships with them. Marketing teams can also use social media to establish a voice and build a brand. Wendy’s is a popular example of this, with their funny and flippant tone capturing the attention of their followers.
Millennials are a key audience for marketing. The Pew Research Center reports that 45% of all shopping occurs using mobile devices. They use their phones to research prices, compare products and complete purchases. These generations are the majority of consumers who use mobile devices. So marketers need to reach this audience to build their campaigns and maximize sales. However, it can be difficult to measure the impact of mobile advertising, especially on television. Fortunately, the Internet allows marketers to build customer acquisition campaigns without high costs and easily optimize them based on their results.
Digital marketing has many advantages. It offers the unique opportunity to reach a vast audience at low cost. Small business owners can use digital marketing to reach their target audience on a limited budget. Social media, blogging and SEO can help businesses compete with larger brands. The power of digital marketing cannot be overstated. You can reach your audience no matter what size you are. With social media, you can engage with potential customers at every step of the sales funnel.