So many youngsters asking me how they can “win” on social but they’re “half-in.” It’s time to decide, are you “all-in” or are you “half-in”? Cause that “all-in” life can change your whole world!!
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Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Importance of Digital Marketing
The term “digital marketing” encompasses a broad range of activities and platforms. Digital marketing allows marketers to target highly specific audiences. It also makes it easier to make changes to a strategy over time. Lastly, it gives a start-to-finish view of metrics that are accurate in real-time.
Search engine marketing (SEM) and display advertising are just two of the numerous tools in the digital marketing toolbox. Display advertising is a form of online advertising wherein images are placed on specific websites or publications. Similarly, SEM involves buying keywords or phrases in a bid to get your business in the good graces of search engines.
Search engine marketing is an effective way to promote your business on a budget. However, it does come with its share of pitfalls. Fortunately, there are ways to avoid them. For example, it is possible to have multiple ads appearing on one website, but you can’t have them all overlapping. This enables you to control what your audience sees, which can have a surprisingly powerful effect.
Content marketing is also a key component of a solid digital marketing plan. Content can be found in a variety of formats, from blog posts and video to interactive applications and infographics. One of the most successful tactics in this area is to send email newsletters to existing customers. Moreover, content can be personalized to fit each individual’s unique tastes and interests.
In short, digital marketing is a vital component to any company’s overall success. By identifying and targeting the right audience, a brand can achieve great things.