Most are still late to the game … but I’m happy to see so many more big brands finally making the shift from traditional marketing to social. In today’s day and age, the impact of social when it comes to organic reach, attention, and cultural relevance just can’t be beat!
How to Market Your Brand on a Budget
Many people think of digital marketing as billboards, TV ads, and paid online advertisements, but in reality it encompasses a variety of tactics. It’s a good idea to know what kind of content you want to promote and how it will be distributed. Luckily, Facebook and other social media platforms provide a plethora of tools for creating and promoting content.
For instance, LinkedIn has two advertising formats that are specifically designed for content marketing. You can also opt to run sponsored updates to boost reach. The most important part of all of this is that you must leverage the platform’s resources wisely. This includes maintaining an accurate profile and posting regular updates.
Similarly, you should have a content library on hand. By curating relevant content, you’ll be able to promote your authority and grow your business in the process.
Another useful tool in your arsenal is Google’s remarketing platform. This allows you to target users who have visited your website but did not buy anything. Basically, this allows you to place targeted ads on their feeds, thereby boosting sales and ensuring that your message reaches its intended audience.
Finally, you’ll want to keep up with the ever-changing algorithms on social media platforms. They’re a lot of fun to watch and they’ll give you an in-depth look at your customer base. From there, you can craft targeted marketing messages that are relevant to them.
There are many ways to market your brand on a budget, but no matter which strategy you choose, you can’t afford to overlook the importance of engaging with your audience.