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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use Mobile Devices to Market to Millennials
If your product or service reaches people via a mobile device, then you have to market it appropriately. Approximately 45% of all shopping is conducted on mobile devices, with the majority of Millennials (those born between 1981 and 1997) using a mobile device. But what exactly does this mean for your company? Obviously, marketing your products and services on a mobile device isn’t the same thing as sending out direct mail, but it does have its advantages.
Content marketing is an ongoing strategy that builds a library of relevant and useful information. By consistently producing content for the internet, marketers can improve their search engine rankings and create brand awareness. In addition to that, their content can also be shared via social media and email. With a good content strategy, you can build trust with your customers and make many sales in the long run. Moreover, you can even produce videos or write ebooks. Regardless of your skills, you can make your content easily shareable and relevant to your target audience.
Display advertising uses videos to convey a message. In this form of marketing, companies pay publishers for clicks or views of their ads. It is an organic and low-cost way of buying attention, but the quality of the attention you get will depend on how well your ads are designed. Fortunately, there are many ways to make display ads successful. The best method is to choose a way that will get the most attention. In the case of a mobile app, a company’s ads can stay with a user for months or even years, providing they can be tailored to a particular user’s interests.