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How to Make the Most of Mobile Marketing in 2018

Today, 45% of all shopping is conducted via a mobile device. Using these devices to research, compare prices, and make purchases, Millennials are becoming increasingly important to business owners and marketers alike. As technology continues to develop, it will likely only become more important to take your marketing message to your customers. That said, there are some basic principles that every marketer must follow. Read on for some tips to make the most of mobile marketing in 2018.

Digital marketing combines traditional marketing and new methods to reach consumers. It involves a variety of digital channels including websites, social media, and search engines. Because it’s so prevalent, some companies choose to combine traditional and digital marketing methods to reach new audiences. Here are some basic definitions of each:

Content marketing uses storytelling to inform customers and promote brand awareness. Content can include blog posts, resources, videos, podcasts, and more. Content should provide value to consumers and build trust. By providing value to customers, this type of marketing can result in many sales over time. Creating content for your audience will increase your visibility as an authority in their industry. It’s also a great avenue for writers and video producers. In addition to storytelling and information sharing, content marketing involves analytic skills.

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