The Different Types of Marketing

In general, marketing is the process of promoting a product or service to a target audience. It can be done through the use of traditional channels or more specialized digital channels.

Marketing is normally carried out by a company, or a team of individuals working for a company. Traditional marketing methods include radio and television. However, the advent of the Internet led to a shift in how companies reach their customers. Digital marketing includes the use of websites, mobile devices, and apps.

Among the most popular digital marketing tools is email. This type of marketing allows businesses to reach potential customers, and to nurture prospects through emails. Some companies also send updates on sales or other newsworthy events.

Other forms of marketing might be more specific, such as SMS. Text-to-give campaigns allow consumers to pay for a product via text message. Political candidates sometimes use SMS to promote positive platforms.

Social media is another important digital marketing tool. Many social networks such as Facebook and Twitter provide opportunities for brands to insert messages into the newsfeeds of their followers.

Search engine marketing is another way to drive traffic to your website. To do this, you will want to select the right keywords. These must be both descriptive and relevant. When the right content is provided, search engines will reward you with a higher relevancy ranking.

Retargeting is a digital advertising technique that shows ads to people who have previously visited your site. You can retarget with banners, videos, or other forms of display advertising. Usually, retargeting ads remind viewers of a product or service they’ve previously looked at.