People ask me how to pick “one” of 2 opportunities they love .. I like them both how do I choose … this is how 🪙 🪙
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use the Internet to Market Your Business
The advent of smartphones has made it easier for companies to reach out to consumers, and 70% of people now log onto the Internet through their smartphones. Whether it is buying a new pair of shoes or browsing the latest trends, digital marketing is a great way to reach consumers at any time of the day. Digital advertising targets a specific segment of the customer base and is interactive. Sources and receivers are the two main players in this process, and they target highly specific customers.
Another technique in marketing involves using display advertising, or banners, on websites. This form of advertising allows companies to pay a publisher every time someone views or clicks on an ad. It is a better option than organically attracting customers, as it costs less to buy ad space than to produce content. Advertisers bid for ad space, which can be extremely expensive in competitive spaces and remain low on unimportant websites.
Traditional marketing methods were traditionally based on the print media, radio, and television. With the advent of the internet, however, the focus of marketing has changed. Companies now use digital channels such as websites, social media platforms, and mobile applications to reach potential customers. In addition to content marketing, businesses can also use email to connect with customers through email. This form of marketing is often very effective for building a rapport with customers, which can lead to many sales in the long run.