There’s only ONE MORE Marketing for the Now left in 2022! Are you ready for it?

On December 13, 12-1pm ET, this episode will feature Vayner clients + partners to discuss “best of” moments in 2022. We’ll be welcoming our clients for a realtime chat on what worked (and what didn’t!!) before we head into 2023.

How to Use Digital Marketing to Increase Website Traffic and Build Brand Awareness

Historically, corporations have marketed their products and services through traditional media, such as television, radio and print ads. In the past few years, however, technology has changed the way companies communicate with consumers. This has led to the birth of digital marketing. Among other things, digital marketing involves using websites, social media platforms and mobile applications to engage consumers and build brand awareness.

There are many types of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) campaigns, social media marketing, and email marketing. Search engine optimization is a method of increasing website traffic by increasing the number of search engine ranking pages (SERPs) on the website.

PPC is a marketing method that involves running ads on websites and mobile apps. Companies pay a publisher when a user views or clicks on an ad. The ad can be a text advertisement, a video advertisement, or a combination of both.

One of the most impressive digital marketing techniques is content marketing. The term “content” can refer to a blog post, video, podcast, or any other form of content that you can publish on a website. This content can be used to promote a brand’s visibility, improve customer service, or increase sales.

Another cool marketing trick is using retargeting, also known as remarketing. This method is facilitated by Google and third-party tools. Retargeting is a way to remind users of your website, thereby increasing brand exposure. Typically, the most effective retargeting campaigns will have the highest ROI.