WE’RE DIVING INTO TV 3.0!
Join us on Thursday, September 29 from 12-1pm ET for an episode on TV 3.0!
We will bring together top marketers to discuss what TV 3.0 looks like and what this means for marketers.
With the rise of “cord-cutters” and “cord-nevers”, we’ll discuss the evolution of TV and how you can strike a plan that positions you for what’s next.
The Importance of a Content Marketing Strategy
In an age of technology, a company’s marketing strategy is crucial. Marketing is about attracting and retaining customers. Today, most people use mobile devices to conduct research, compare prices, and make purchases. According to the Pew Research Center, 45% of Americans ages 18 to 34 use a mobile device while shopping. This group includes the majority of Millennials, those born from 1981 to 1997. As a result, marketers have to take their message directly to customers.
The goal of content marketing is to create a library of informative content that continues to bring users to a website. This helps build brand awareness, raise the company’s profile as a trusted source of information, and promotes authority status. This type of marketing is ideal for people who are good writers and have the skill to create video content. A strong analytic background is also helpful. But before starting a content marketing strategy, it’s important to determine what your company’s goals are.
One of the most popular forms of marketing focuses on reaching your target audience through smart phone and tablet devices. This form of marketing lets you reach people directly through email, social media, mobile applications, and text messages. In addition, you can tailor your message to a certain geographical location or time. For example, you can market to people who are traveling by air, and offer special deals for them. This helps you reach more potential customers. This type of marketing also allows you to target potential customers and increase brand loyalty.