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The Difference Between Digital and Traditional Marketing
If you’ve ever run a marketing campaign concept, you’ve likely seen the term “awareness phase.” This is the stage of decision-making in which people are most likely to take action based on their first impression of a brand, product, or service. However, while the awareness stage is important, it’s not the only one to remember. Marketing techniques must address this phase, which is why it’s crucial to know your target audience.
Traditional marketing techniques primarily focused on television, radio, and print, while digital marketing focuses on the Internet and mobile devices. It utilizes social media, search engines, mobile applications, and websites to reach consumers, and incorporates two-way interaction and customer feedback. For example, marketers can send text messages to a person based on where they live or are currently browsing the Internet. The message can also be sent via text messages and other multimedia formats.
Paid advertising is another option for reaching a wider audience. Paid advertisements on websites or search engines cost advertisers a certain amount of money for every click. These ads usually appear near the top of search results. A marketer can bid on specific keywords to have their ad show up at the top of the results. Banner ads on websites have a fixed price, but can cost as little as $1 per click. Pay-per-click advertising can also increase ROI and lead generation.
Development of digital marketing is closely linked to technology. In the 1970s, Ray Tomlinson sent the first email. In 1971, people began sending files through different machines. In 1990, the Archie search engine was invented as an index for FTP sites. By the 1980s, computers were large enough to store massive amounts of customer information. This changed how companies communicated with customers. As technology improved, digital marketing became as important as traditional advertising. There’s no reason to stop using digital marketing strategies.