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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The Difference Between Digital and Traditional Marketing

Traditional marketing methods used print media, radio, and television to attract new customers. The rise of the internet, however, changed the way consumers interact with brands. Today’s methods of digital marketing include websites, social media, search engines, and apps. These techniques incorporate two-way interaction and customer feedback. In fact, a recent study found that 86% of internet users are engaged in marketing through the use of digital media. While traditional marketing strategies focus on the capture of new customers, digital marketing focuses on retaining and retargeting the same audience.

Digital marketing focuses on making your brand visible to consumers through a variety of channels. These channels range from social media to emails. This method of marketing can work for any type of business or product. This strategy can be used to reach a large audience, whether it’s a local business or a global brand. However, it can also be used to generate leads through other channels. While traditional marketing tactics may be effective, digital marketing offers several advantages over their traditional counterparts.

Paid digital advertising allows marketing teams to purchase traffic to their website. These marketers pay for the right to display advertisements on websites or on search engines and pay for every click that generates traffic. These ads typically appear at the top of search results and are based on a bid on a particular keyword. Banner ads on websites, on the other hand, are generally set at a fixed price. By combining traditional and digital marketing techniques, marketers can maximize their marketing dollars and drive more traffic to their website.

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