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This beast of an online business event continues…
Today we will have marketing GENIUS, @russellbrunsonlive, creator of Click Funnels. If you want to learn marketing strategies that will get you more traffic and convert more customers, TODAY IS YOUR DAY!
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Different Types of Online Marketing
Digital marketing is all about engaging the target audience at every step of the buyer’s journey. It includes social media, text, multimedia messages, and other forms of digital communication. Using this method, marketers are able to target prospects and generate personalized messages that are specific to each person.
Search engine marketing (SEM) is a form of online marketing that involves paying to display ads to people who have searched for related keywords. The goal is to get your website at the top of search results.
Another form of digital marketing is inbound marketing. This strategy focuses on attracting customers by providing useful content, such as blog articles and white papers. Inbound marketers also use digital marketing assets to help attract and engage customers. These include social media posts, video, and audio.
Messaging platforms, such as Facebook Messenger, are an efficient way to reach your target audience. They are also a convenient way to inform your audience of promotions and other updates. Sending out a short message through a messaging app can help your audience keep track of your sales and updates.
Display advertising is another form of digital marketing that involves using banners, badges, and other types of images to advertise products and services. Some popular examples are LinkedIn and Facebook ads. You can create customized ads for different audiences and schedule them to run automatically. Programmatic ads, which are booked and optimized automatically, are also a great option.
Email marketing is another effective form of digital marketing. Your newsletter can provide your prospects with important information about your product or service, and also nurture them. Depending on the demographics of your audience, you can offer a variety of information such as tactical advice or entertaining content.