2021 needs to be the year where everyone starts taking content creation as a serious part of their marketing strategy. Too many of you are only flirting with the idea and are missing out on the enormous amount of opportunity when you fully commit to becoming a “media company”. It’s actually very easy to win the social media game when you simplify it into its most basic form. More content means more exposure on these platforms, more exposure leads to more awareness about your brand or product, and more awareness ultimately leads to more sales, that’s it. That is the entire framework you need to start playing in for 2021 and those who are not willing to adjust will see the impacts of it sooner than they realize.
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Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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