How to Use Social Media and Paid Advertising to Market Your Business
Using social media to market your business is a great way to engage your audience. Social media sites like Facebook and LinkedIn can help you reach new audiences and drive traffic to your website. It also allows you to build your brand and showcase your products. It is estimated that billions of people use social media every month.
Retargeting is a form of online advertising that re-engages a previous visitor to your site. Many online advertising platforms allow for retargeting based on various criteria. For example, your business could retarget people who have visited your site on their mobile phone. You could also target people who have visited your site on other devices such as laptops or tablets.
The best part is that retargeting has little to no cost. In fact, the ROI on retargeting can be very high. You can also make use of a variety of third-party tools to help you along the way. There are also a number of ad platforms that allow you to create custom ads, including Facebook, LinkedIn, and Google.
You can also use Google’s own Remarketing to target people who have visited your website in the past. In fact, Google covers more than 2 million sites and allows you to target a wider audience by leveraging their massive database. You can also use Google’s own shopping feature to sell your wares.
Hopefully, you now know a thing or two about marketing. Keep in mind that the most effective marketing is all about getting your brand in front of the right people.