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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use Mobile Devices to Market Your Business
Mobile devices are becoming a significant part of the way that we buy products and services. According to Pew Research Center, about 45% of all consumers use a mobile device to shop, research, compare prices, and make purchases. Mobile users also tend to be younger, making it important for marketers to take their message to them where they live.
The use of mobile devices to market a business is becoming more popular, and there are many different ways to engage with customers and potential customers. Social media is an excellent way to engage with your target audience, and there are several ways to do so. Social media sites like Facebook and Twitter can help you get your message out to the masses. In addition to mobile devices, you can use email marketing and display advertising to promote your business.
Content marketing is a long-term strategy that promotes brand awareness through information sharing. These content assets can range from blog posts to digital videos and podcasts. Whatever your niche, creating valuable content will increase your brand awareness and help you establish yourself as a valuable resource in your field. This marketing strategy is an excellent outlet for writers, video producers, and analytical people who want to create engaging content.
Marketing has become a vital component of a company’s operations. In this day and age, every brand has a website, social media presence, and digital ad strategies. Consumers are used to this and expect it from their favorite brands. As a result, digital marketing provides many opportunities for marketing experimentation.