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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Make Your Marketing Strategy More Effective
Traditional Marketing focuses on print advertising. Companies like Wendy’s have been wowing people with their “Where’s the beef?” tagline. However, changes in media consumption have forced companies to change their focus. The evolution of technology has made digital marketing just as important as traditional marketing. It is expected to become more relevant as time goes on. Here are some ways to make your marketing strategy more effective. If you’re ready to take the next step in making your business a success, read on!
Email marketing is another effective method of marketing. Rather than sending emails to the entire audience, you can send one-to-one messages to individual customers and prospects. You can send a monthly newsletter or a thank-you note for completing a purchase. You can also send out notifications, confirmation emails, and thank-you notes to your customers. Some companies have even turned to instant messaging to communicate with their market. In addition to offering personalized content, businesses can use this medium to answer questions and fill orders.
Social media platforms are great for acquiring attention and building a brand. There are free and paid social media marketing platforms. The former focuses on building relationships with consumers and building a community. The ultimate goal of organic social media marketing is to build a strong community and generate customer loyalty. There are many ways to do this, including contributing insights to conversations and harnessing the power of customer relationships. These channels have exploded in recent years and are fast becoming the top choice for marketing for businesses of all sizes.