Online Marketing and Paid Ads – Why Mobile Devices Are So Important to Marketers
Marketers should consider mobile devices when planning their campaigns. According to a study by Pew Research Center, 45% of all shopping involves the use of a mobile device. This can be used for research, price comparison, and even to make purchases. Most Millennials, or those born between 1981 and 1997, use mobile devices. As such, marketers must make sure their messages are taken to the customers. If you do not have a mobile device strategy, you may find it difficult to connect with your customers.
With the advent of the internet, the marketing industry shifted to digital channels. While traditional marketing mainly focused on print, television, and radio, digital marketing uses various forms of media to reach consumers. Digital marketing incorporates two-way interaction and customer feedback, making it one of the most effective forms of advertising today. For this reason, it is critical to have a strong understanding of digital marketing. To help your marketing efforts, you must know what channels are most effective.
While traditional marketing methods may not be the most cost-effective way to reach consumers, digital marketing offers unique opportunities to maximize ROI. A small business with a limited budget can invest in blogging, social media, and SEO, which can generate high ROIs with little to no expense. And if you have the money, digital marketing can help you compete with big brands. You’ll be able to market to your target audience in a more personal way, which is crucial for boosting customer loyalty and sales.