Everyone’s searching for a lotto ticket when the reality is doing the consistent right thing is always the answer – the boring beats the miracle every day of the week …
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use a Content Library to Increase Brand Awareness and Create an Online Presence
Traditionally, corporations focused on marketing through television, print, and direct mail. Today, companies have started to combine traditional marketing with digital marketing techniques. This means that consumers will be exposed to companies’ message via social media sites, websites, search engines, and mobile applications.
In fact, digital marketing uses a lot of the same principles as traditional marketing. But, it has some unique challenges. Companies must be able to analyze vast troves of data to understand how their customers are using these digital channels. This allows them to better understand how to best capture the interest of their recipients.
A content library is a great way to increase brand awareness. The content can be a blog post, an infographic, or even a video. Ideally, the content is easy to understand, interesting, and provides value to the consumer.
The content is also promoted through PPC campaigns, social media, and email marketing. It’s important to understand that all content needs to be optimized for mobile devices. A content library is a great way to enhance brand awareness and create an online presence. In fact, 70% of retail website visits will occur on a smartphone by 2021.
The best way to implement a content library is to build it the right way. The content should be interesting, grammatically correct, and provide value to the consumer. It should also funnel the consumer to the next phase of the sales funnel.
The best content is also the most effective. In addition to being useful, the content should also be relevant. It might be a blog post, an infographic, a video, or even a podcast. This type of content is a great way to enhance brand awareness, promote a new product, or even launch a new service.