The Top Podcast Moments of The Week | Veekly Highlights 2

Today’s episode is the compilation of the top 5 moments of the week in the podcast. From my sit-down conversation with Spike Lee to a throwback keynote, this weekly recap contains advice about following your dreams, hard work and talent, creating your own NFT project and much more!

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Marketing Principles of Digital Marketing

Traditional marketing used radio, television, and print to reach consumers. The growth of the internet, however, led to a shift in the way consumers are reached. Digital marketing, by contrast, uses various types of media, such as websites, social media, and search engines to promote a brand. This form of marketing also incorporates two-way interaction and customer feedback. Regardless of how you choose to market your product or service, you should be aware of the following marketing principles.

Social media and display ads: Social media networks like Facebook and Twitter offer various types of ads that engage customers and send them to products and services. Video ads are similar to search engine marketing but are not limited to YouTube. Most social media networks allow advertisers to place ads on their feeds. Affiliate marketing is another popular form of marketing, which lets marketers share profits with other affiliates. In addition to social media, affiliate marketing is also an effective form of marketing. Affiliate marketing is an opportunity for affiliates to promote other businesses for a fee.

Digital marketing is focused on the psychology of the target audience. In addition to creating a buyer persona, digital marketing focuses on sales. For example, Neha began her career as a financial professional, but soon realized she had a passion for writing and communicating with the public. She writes a variety of articles that are both entertaining and educational, educating her audience while providing them with valuable information about her industry. She enjoys spending time with family and friends and is a professional member of the finance industry.

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