The Tactics And Mindset To Make Content And Succeed In 2023 | El Paso Keynote

Today’s video is a Keynote I gave back in El Paso in 2020, I talked about the tactics and mindset that will help you succeed and make content in 2022.

I talk about how to make valuable content for your audience, only talking about what I know, what do to and how to do it, underpriced attention, why we’re so affected by criticism, and much more!


0:00 Intro
0:40 Are Your Bringing Value?
04:30 Stop Caring About Other People’s Opinions
11:00 Only Talk About The Things You Know
17:30 “I’m Keeping It Real Gary”

— #garyvee #garyvaynerchuk #marketing #keynotespeaker #business #mindset

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The Tactics And Mindset To Succed And Make Content In 2022

How to Use Online Marketing Effectively

Marketing online is an excellent way to reach out to your target market. With a targeted approach, you can reach people through email, text messages, social media, and mobile applications. With these tools, you can also send messages tailored to a specific geography or time of day. With this method, your business can target a specific demographic and serve them relevant ads and offers.

The goal of marketing is to gain the attention of customers and encourage them to make a purchase. This process involves using research to define a company’s target audience, determining the best ways to reach them, and evaluating the current marketing plan to increase its effectiveness. While advertising is a big part of a marketing strategy, it is only a small part of the overall strategy.

Traditional advertising involves offline activity, such as print ads, leaflets, and brochures. Other popular forms of advertising include TV commercials, radio spots, and billboards. However, in today’s world, advertising is a ubiquitous part of our daily lives. Digital ads appear on all sorts of websites and are widely used, from paid search ads to pre-roll ads to website banners. Sponsored social media posts are also a form of digital advertising.

In addition to paid marketing, there are free methods of advertising online. Using digital marketing can be effective for your business if you know how to use different channels effectively. Using paid advertising means paying a publisher every time someone views or clicks on your ad. The use of social media platforms, mobile devices, and websites can help you reach your target audience.

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