The Secret to a Valuable Brand | Hypebeast Interview

Today’s video is an interview I did with Hypebeast and Andrew Rossow at Art Basel 2022 in Miami! We talk about what culture is, fashion in the Veefriends ecosystem, how you assign value to an IP, falling in love with accountability, fashion in NFTs, self-expression and much more!

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

What Is Marketing?

Marketing refers to any activities that a company undertakes to promote the buying or selling of its products. It involves a number of factors, including product development, advertising, sales and distribution methods.

Online Marketing: This entails using social media, email and other internet-based digital technologies to attract customers and increase website traffic. It also includes search engine optimization (SEO), pay-per-click (PPC) advertising, and other forms of paid online ads.

Internet Marketing: It uses the Internet to reach consumers and drive sales. This can include running Facebook, Instagram and TikTok ads to target specific audiences.

Paid Ads: A well-made paid ad can make or break your business. The key is to choose a format that captivates your audience and encourages them to take action.

Brand Creation: Creating a brand image that customers associate with your company is a powerful way to set yourself apart from competitors. Marketers can use a variety of strategies to create and reinforce a positive brand image, such as creating content that preemptively engages a customer’s emotions or reactions.

Pricing: Price plays a huge role in determining how a consumer will react to your product. Good marketers use industry research to determine a fair price that both meets a company’s goals and appeals to customers.

Place: Choosing the best location to sell a product is essential for a successful marketing campaign. Businesses can opt for retail stores, warehouses or other commercial locations to maximize the visibility of their product.

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