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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

What Are the Different Types of Digital Marketing?

Marketing has evolved from a simple text-based ad to a multi-media campaign, focusing on reaching target audiences on a smart phone or tablet. These devices provide marketers with multiple channels to connect with their audience, such as through email, social media, and mobile applications. It’s also important to note that millennials, defined by Pew Research Center as those born between 1981 and 1997, are among the most likely to use their mobile devices. By utilizing various media platforms, marketers can better target audiences based on their geolocation and time of day.

Content marketing involves the use of information sharing, storytelling, and information resources. This content is often in the form of blogs, videos, infographics, podcasts, and other forms of online media. Publishing original content and regularly sharing it with your target audience increases your brand’s visibility and helps you establish yourself as an authority in a particular area. In addition to brand awareness, content marketing builds online reputations and can lead to many sales. However, content marketing requires an understanding of analytics and how to write for a variety of mediums.

Digital marketing can be broken down into eight categories: search engine optimization, pay-per-click advertising, social media, email marketing, affiliate marketing, and more. Each of these marketing methods has its own specific characteristics and uses. As a result, it’s crucial to have a solid understanding of each one in order to ensure a successful marketing strategy. During our visit, we learned about some of the different types of digital marketing, and what makes them so valuable.

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