The Main Reason Why Brand is Built on Social | Lost in Found Podcast

Today’s video is from my appearance on the Lost in Found podcast curated by Catch+Release! We talk about my anticipation for AI copyrighting, creative strategy on social media, why the brand is built on social, why society is completely confused about what success looks like, becoming client-centric vs consumer-centric, why marketing is like sports, and so much more!

Enjoy! Let me know what you thought!

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— #garyvee #garyvaynerchuk #brand #branding #brands #socialmedia #socialmediamarketing #socialmediatips #socialmediamanagement #socialmediastrategies #podcast #podcasts #podcastshow
Thanks for watching!
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Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b

Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

How to Get Your Business Noticed on the Web

Marketing is a multifaceted field. It includes everything from advertising on the radio and TV to promoting products and services online. Developing an effective marketing strategy requires knowing what your target market wants and then presenting them with the right messages in the right medium at the right time.

One of the first things you need to do is define what your business is all about. This will help you better understand your audience and make marketing more targeted and personal. Consider putting together a simple personas chart to get you started.

A content library can be an excellent way to build your profile, increase your brand awareness and promote your authority. The best part is it will continue to bring you traffic.

An ad on a social media platform is a great way to reach a highly targeted audience. You can even pay to get your ad in front of those that aren’t already following you.

In today’s digital age, you can also use search to your advantage. You’ll need to choose your keywords wisely, but the search engines do the rest. And if you’re promoting a product or service that’s not on the web, you may be able to find customers on mobile apps, text messages or email.

Of course, you’ll need to spend some time and money if you want to get the most out of your marketing efforts. For instance, you can send a newsletter to your existing customers, ask for their email addresses and then send them an offer in exchange. Or, you could go for the old-fashioned method of promoting your product by sending an unsolicited email.

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