Today’s video is a recent keynote I had with Michael Rubin, Executive Chairman of Fanatics.
We started by telling the story of how we started working together during the pandemic and our work during the All In Challenge. Then we look at the current state of the NFT market and how they work, how Candy Digital came to be, my new book, entrepreneurship, and finally, the humility required to learn.
Thanks for watching!
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Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Engage Millennials Through Digital Marketing
The age of digital devices has made marketing a must-have. A recent study indicates that almost half of all American consumers use their mobile devices when shopping. They use them to research, compare prices, and make purchases. Pew Research Center defines Millennials as people born from 1981-1997. That means, as a marketer, you must take your message to the people where they are. Thankfully, there are many ways to do this. Listed below are some of the top ways to engage with your audience through digital marketing.
Pay-per-click advertising: This method uses pay-per-click (PPC) advertising to generate traffic. Marketers place their ads on websites or search engines, and pay each time a user clicks on them. Oftentimes, these ads are at the top of search results. They are usually determined by a bid for specific keywords. Other methods include banner ads, which are free to place but require higher monitoring and more effort on the part of the marketer.
Digital marketing also makes use of social media platforms, such as Facebook and Twitter. Through social media, a brand can target specific users through sponsored content and paid advertising. Social media platforms like Facebook and Twitter enable marketing teams to target potential customers based on specific demographic data. They can use these platforms to create targeted ad campaigns and segment their audience based on interests, job title, and location. Using social media, businesses can reach a wide audience and increase the likelihood of converting them into customers.