The Future Of Creators Economy | W/ Sanchan Saxena – Coinbase

Today’s episode is a fantastic conversation I had with the Vice President of Coinbase, Sanchan Saxena! We discussed how Sanchan got started in his career, the biggest ah-ha moment he has had, what he sees in NFTs now that he didn’t see before, the revolution of NFT, and much more!

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The Different Types of Marketing

There are various forms of Marketing, but one of the most popular is internet marketing. The Internet has changed the way people consume information, and a huge portion of the population goes online daily. In order to reach this audience, marketers must take advantage of different technologies and incorporate them into their campaigns. Some examples of online marketing include email marketing, social media, search engines, and apps. Some methods also involve customer feedback and two-way interaction. Regardless of the type of marketing, it is important to understand how it works before implementing it into your own marketing campaign.

Content marketing involves sharing information, and storytelling. It can take the form of blog posts, eBooks, podcasts, or digital videos. Whatever form of content you choose, make sure that it provides value to consumers. In the long run, you’ll build trust with customers by providing relevant content. Once they know they can trust you, they’re more likely to make a purchase. That’s the goal of content marketing. And, while it’s not a direct sales tactic, it’s an effective way to reach your audience.

Print and digital marketing are both forms of advertising. Print advertisements became popular thanks to the Marlboro Man, and Wendy’s became famous for its “Where’s the beef?” tagline. But the world of media consumption has changed. These changes have forced companies to change their focus, and marketing strategies have adapted to meet the changing needs of consumers. Now, digital marketing is just as important as traditional advertising, and it’s only expected to grow in importance as technology changes.

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