Online Marketing and Paid Ads – What’s Hot in 2018?
When it comes to marketing your business, you’ve got to take your message to your customers, and today’s consumers are using their mobile devices to do so. According to Pew Research Center, 45% of all purchases are made with a mobile device. Millennials are the demographics that use mobile devices the most. Pew’s research showed that a majority of this group was born between 1981 and 1997. While print advertising was once a very important part of marketing, digital marketing is fast becoming the most important element of marketing in 2018.
Traditional marketing focused on print, radio, and television. The advent of the internet changed the way people engage with brands. Digital marketing uses social media, websites, mobile apps, and email to reach a wider audience. Digital marketing also incorporates two-way interactions and customer feedback. Today, 89% of Americans are online, with 31% of this group being online constantly. In addition to print and television, digital marketing includes the use of text messages, social media, and web-based advertising.
Content marketing is another effective way to reach consumers indirectly. It includes blogs, videos, infographics, podcasts, and other forms of content. By providing valuable content to your audience, you can build trust with them and increase your brand’s authority status. This type of marketing is ideal for writers and video creators, but it also requires analytical skills. If done correctly, content marketing can help a company create an online reputation. It’s a long-term strategy that produces many sales over time.