The Biggest Opportunity in Paid Social Media Ads Since The Death of Organic Reach

Looking for social media opportunities? Well, here’s one. Today I’m going to break down the biggest opportunity in paid social media ads since the death of organic reach.

According to We Are Social Digital’s 2020 October snapshot, and I know we’re past 2020. More than 4 billion people worldwide. That’s 4.14 billion. Now use social media each month. That’s an incredible 53% penetration for the entire world’s population. 57% of consumers follow brands to learn more about products or services, according to Sprout Social. 91% of consumers visit brand website or application when they follow them on social according to Influencer Hub.



Look, the biggest opportunity is personalization. If you want to do well, especially with your paid ads, you got to personalize, and that’s what we’re seeing companies avoid.

Now, here are the biggest opportunities for personalization. First off, target uses in different parts of your funnel. That means if someone’s on your checkout page, you show them something different than if they’re on your landing page to view your product. If they’re on your homepage, you show them different than if they’re on your consulting page.

Second tip, target users based on pages or products they viewed on your website. You would show them a different message if they’re looking at dog food versus cat food. If they’re looking at accounting services versus marketing services.

Next one, relevant messaging, according to the next steps you want them to take. Well, if they are on your sales page, and they see your copy, what do they do next? You can show them ads to help them, push them through and nudge them.

When once someone’s bought from you, it’s way easier to get them to buy from you again and again, versus getting new people in. So once someone’s bought from me, and over time, I continually release new products and upsells, I show them other offers because when I show them other offers, there’s a good chance they’re already familiar with my brand, especially if they left like a really positive review.

I don’t just target them from emails, but from my ads, I try to target them as well, and get them in and buy more products. Look, the possibilities of targeting are endless. I want to share what some of the tactics that we do. And if you use some of them, you can do really well.

Out of everything that I’ve tested this year, what I found is when you do personalization, combined with humor, something that’s a little bit more refreshing with your ads, I found it to do really well. Think like a Squatty Potty or some of the stuff that Harmon Brothers does. It works super well.

But again you know, the ad has to make sense, and you have to break things down in a logical way that people can understand. And I found that that does really B2B, and B2C.

So if you have customized targeting with creative ads in each and every single aspect you’ll do even better because it helps you stand out from the crowd, and it differentiates you.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:

#SocialMedia#NeilPatel #DigitalMarketing

Promotional Sports And Duffel Bags: Great For Sports Teams

Marketing duffel and also sporting activities bags are practically like walking promotions for any kind of sports business. An Advertising sporting activities bag is fantastic for sports-related companies as they can use these things to promote their business along with supply something that will certainly be beneficial to their clients.

Android App Development – No Piece of Cake

The only thing constant in life is modification. Adjustment is unavoidable. The human race is constantly progressing to being better, much faster daily. Henry Ford would not have actually understood what he was providing to the world, motorcar. Yet looking in today’s globe Version T is simply a fossil, although a cherished one. Scientific research & technology has advanced over time to accomplish higher elevations that inevitably benefit the humanity.

5 Reasons Why A Compelling Story Attracts Customers

Having a special story divides your brand name from the competition, develops brand name trustworthiness as well as constructs a follower of dedicated clients. This short article reveals you other reasons having a compelling tale assists bring in consumers.

What Do You Need to Know About Earning Money Online? (How to Make Money Online Fast)

To make money online you will certainly require to recognize how to establish up a site, begin making use of email marketing for best outcomes while optimizing your ROI. And also it will be best to set up webhosting, as this is truly important for your website. You likewise need to determine what niche’ you will cover for you business and you require to ensure that the demand is currently there.

Chasing Mister Softee

Bear in mind when you were a kid? The emphasize of those warm summer season days was a visit from the Mister Softee vehicle. Today, Mister Softee as well as The Geniality male are battling. Did our love for ice lotion modification, or did people’s behavior as well as practices transform? It may be time to realize, your client has ended up being a moving target.

You May Also Like