We’ve never seen anything like social media before, not in our lifetime, not in any lifetime. With literally billions of users across every single corner of the globe, it’s unprecedented lightning-fast method of exchanging information and misinformation.
00:32 The Lie
00:59 The Proof
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As someone that posts regularly on just about every meaningful social media platform, I see all sorts of crazy takes everywhere all the time. And the one that absolutely drives me crazy, because of how untrue it is, is social media marketing doesn’t drive bottom-line results. That’s just flat-out wrong.
For a lot of the old-school business owners, they just assume that social media marketing is something that kids are on and their brand social media presence is basically set up to keep up appearances and maintain some kind of online presence. But the reality is that social media marketing can drive tons of traffic leads and conversions, period. Don’t believe me.
Here are a few stats that show you what a big fat lie that, hey social media marketing doesn’t provide results really is. 34% of consumers use social media to learn about brands and their products and services. In essence, people love figuring out what products and services to use based on what they see on the social web. 70% of marketers use Facebook ads and there were 10 million active advertisers on the platform last year. 83% of people used Instagram to discover new products and 87% said that they would took a specific action after seeing more information. 64% of buyers would rather send a message to a brand on social media, then call customer service. And 43% of Gen Z consumers have made a purchase from social media platforms. 79% of people say that UGC impacts their purchasing decisions.
Look, that’s a lot of stats. So if you think that social media marketing isn’t important, you’re dead wrong. It really does help. What I want you to do is first off, go on all the major social platforms that your ideal customers on, whether that’s LinkedIn, Facebook, Instagram, TikTok, all the main ones.
Two, I want you to post at least one time a day. And yes, you can repurpose the content they use for one social network for others. You may have to adjust it here and there, but that’s what I want you to start off with.
Three, when people leave a comment on your social profiles, I want you to respond to ’em, engage with them and take care of ’em. By taking care of people, it creates amazing word-of-mouth marketing and it creates a lot of brand evangelists.
Four, look to see what content that you’re posting resonates and what content doesn’t. Post more of this stuff that’s working for audience and less of this stuff that’s not working.
And five, last but not least, what I really really want you to do is go look at Facebook’s ad library. You can see what a lot of your competition’s doing with their Facebook campaigns and this will give you ideas on what can also work with both your organic and paid social campaigns.
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Why a Content Library Is a Necessity for Your Digital Marketing Plan
Regardless of your business, digital marketing is a necessity. It allows you to reach your target audience through a variety of channels. And, it allows you to measure results in real time.
One of the most important components of your digital marketing plan is a robust content library. This helps promote your brand as an authority in your industry. Content can be anything from blogs to videos to podcasts. You can also make use of ad campaigns to boost your online profile.
While there’s no hard and fast rule that says a content library is the best way to go, there are many reasons why it’s worth considering. The key is to create content that’s useful to your customers. That could be a blog post about how to cook a perfect burger or a video tutorial on how to install a new car battery.
In addition to being a valuable resource, a content library can help you stand out from the crowd. By building a library of curated content, you’ll find it’s easier to reach your audience through a variety of platforms.
Another benefit of a content library is that you can also experiment with different types of content. For example, if you are a foodie, you might consider creating a content offer on your website where users can purchase an appetizer or a bottle of wine. These offers can be customized depending on your geographic location.
Marketing your business on a messaging platform like Facebook Messenger or WhatsApp is a great way to notify your audience about your latest deals or promotions. Plus, these platforms offer a quick and convenient way to communicate with your customer service team.