I’m getting super creative on how I do growth, and I always have been. It’s just the way my mind works. The typical strategies that you know one of the mill expert marketer uses is I’m an expert in Facebook, like that’s the big one. I’m a Facebook advertising and Facebook/Instagram. And they know a little bit about Google sometimes and even less so about YouTube. But what about these other platforms now? Like you have Tiktok and Snapchat and these other places that you can actually advertise.
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So if you have an app like a product, most platforms convert really well for that. E-commerce works really well in Tiktok and Snapchat, Pinterest, Taboola and Outbrain work really well for lead generation, courses. Reddit works well for a lot of different industries as well, other than e-commerce.
So when you think about these platforms and they work for B2B and B2C. And there’s different platforms out there. Google and Facebook of course are the best because they’re driving the most volume and they’re the easiest to scale. And when I talk about Google, I also include YouTube within Google, right? Just like Instagram is owned by Facebook. But there’s an issue, they’re expensive.
Taboola and Outbrain may not scale as well, but they’re fractions of the cost. You can literally spend sometimes 1/5, 1/6, sometimes 1/10 and get great conversions. Can you wrap it up to 100 grand a month on some of these top ones? No, but who cares if you can spend 2, 3, 5, $10,000 a month and you’re getting a solid ROI. because if you do that on six, seven of these platforms, it adds up and then go tackle the big players later on. But I think they’re actually a better opportunity, especially if you’re starting off or if you’re a small business.
I’ll combined Taboola and Outbrain because they’re very similar. So I’ll put them as number one. Number two would be Snap, number three would be Tiktok. Number four would be Pinterest, number five and this is B2B it’s expensive, but it converts well, which would be LinkedIn.
Snapchat and Tiktok B2C, Pinterest B2C, Taboola Outbrain they work for both B2C and B2B. Taboola Outbrain work for pretty much any industry.
When you create the content, you’re already going to have more eyeballs, more social followings, and you’re going to do well. That’s an example of creativity or like upsells, down sells or creating better funnels, all examples of creativity. And I think that’s what it takes to do really well in marketing these days.
And if you don’t have a brand, see, when I started off. I get right now, 10 million visits to my website each month without ads. And then what happened was all those visitors through SEO ended up helping to build my brand.
So now on any given month, I get around 180,000 visits just from Google of people typing in my name, Neil Patel and clicking on over to my website. But it first started off where I was getting zero people looking for my name.
I was creating all this content, and when you’re creating all this content, eventually start getting traffic and then people start subscribing and eventually build your brand.
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