Welcome to another episode of Empathy Hour, the show focused on EQ, entrepreneurship, Web3, and of course, wine. In this series, Gary Vaynerchuk sits down with friends and colleagues to discuss the value of empathy in life & business over a glass of Empathy wine. In this episode, Gary sits down with entrepreneur @Christina Tosi! An American chef, author, and television personality. She is the chef, founder, owner, and CEO of Milk Bar,an award-winning bakery known for familiar yet unexpected and delicious desserts.
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Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Marketing Through Messaging Apps
Marketing through messaging apps is a great way to reach new leads quickly. It’s also a convenient way to let people know about sales, new products, and updates. Additionally, you can use the messaging platform to provide customer service to your audience. You can create custom messages that target specific audiences and send them through the messaging app.
Digital marketing has become increasingly important for many businesses because it gives them the ability to reach highly targeted audiences. The digital marketing channels include social media, company websites, search engine rankings, email, display advertising, and a company blog. Marketing through digital channels can be highly effective for all types of businesses. This type of marketing can be a great way to reach new audiences and increase your revenue.
Content marketing uses storytelling to promote brands and products. It can include blogs, social media posts, and mobile app alerts. Because 85% of Americans have a smartphone or tablet, it is imperative that marketers optimize their content for mobile. Moreover, mobile marketing allows marketers to tailor their offers based on time and location. A great content strategy has the potential to engage customers and build brand loyalty.
Marketing through digital channels is a cost-effective way to reach a wider audience. You can reach customers through social media, email marketing, text messages, and digital ads. Digital media can also be an excellent way to experiment with new marketing tactics.