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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Differences Between Paid and Free Marketing
Marketing is the process of attracting potential customers through a variety of channels. These channels can include the internet, social media, email, and search engines. The best digital marketers are adept at identifying how each campaign supports the overall goals of the business. They are able to leverage a variety of free and paid channels to reach customers.
Paid digital advertising, also called SEO, is a popular method of marketing that focuses on increasing visibility through search engines. It can be done organically or through editorial content. The more successful an SEO campaign is, the more visibility it will have among consumers. Internet marketing, on the other hand, focuses exclusively on websites and digital platforms, which can be done through social media, email, podcasts, and mobile apps.
Social media allows businesses to communicate directly with existing customers and clients. They can post discounts, special offers, events, and volunteer hours on their social media pages. By creating a presence on social media, businesses can create lasting relationships with followers and engage with them in real time. According to HubSpot Research, 78% of B2C brands are using social media to connect with their customers.
While traditional methods of marketing have been effective for many years, changes in technology and media consumption have forced companies to shift their focus. As a result, digital marketing is now as popular as traditional forms.