Struggling to make a choice? Watch this…

No answer’s ever gonna be “one size fits all.” You gotta have the self-awareness and ability to be super honest with yourself about what’s most important. Now, that decision can always change down the line … that’s okay. Just always make sure you’re playing your own game in the way that makes sense. There’s no “right” or “wrong,” there’s only what works for you.—
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The Basics of Digital Marketing

Digital marketing allows for the creation of personalized messages that target specific audiences. Marketers can see accurate results in real time. It also helps them identify patterns in buyer behavior. This can then help them refine their strategy. In addition to improving the quality of leads, digital marketing is also cost effective compared to outbound methods.

The first step in marketing is identifying your target audience. This can vary depending on your industry and the channels you’re using. For example, a business-to-business company may focus on specific channels, such as LinkedIn or Facebook. They may also choose to use an inbound marketing approach, which engages potential customers online.

After you’ve identified your audience, you can start creating personalized content. These could be anything from blog posts to educational videos. By providing value to your audience, you’re building a reputation for your brand. Content can also drive social media and search engine optimization. Using this approach, you can attract more visitors and increase your conversion rate.

One of the most effective digital marketing tools is email marketing. This is an excellent way to nurture prospects and create a relationship. Using this approach, you can send newsletters and email updates, and your prospects will be encouraged to follow you on Twitter or Facebook.

Another popular form of digital marketing is display advertising. Similar to online ads, this method uses banners and other forms of graphics to advertise a product or service. Many e-commerce sites have seen success with seasonal promotions and special offers.

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