The Different Types of Marketing

Marketing is the process of identifying and developing a product or service that fulfils the needs, wants, demands, and expectations of customers. The process is both art and science as it involves using the knowledge of consumer behaviour along with skills to create demand for an offering.

Online Marketing: This type of marketing involves the use of digital advertising, like search engine optimisation (SEO), social media and paid ads to promote your business online. It enables you to target audiences at every stage of the buyer journey, from discovery through to purchase and beyond.

Internet Marketing: This is the most common form of digital marketing and covers a wide range of platforms such as search engines, social media, email, websites and other online mediums. It can be a great way to build brand awareness and attract new customers.

Paid Advertising: This includes advertisements that are placed on external websites, social media, email and mobile applications. It’s a more cost-effective way to promote your business and increase brand recognition, as you can reach a wider audience with less effort.

YouTube Marketing: This is a form of online advertising that involves creating videos for your business that feature your products or services. It can help you reach new customers and drive traffic to your website by generating leads.

While some companies still follow the old school of marketing, others have shifted to a more market driven approach. This means they are willing to adapt their products and services to fit the desires of their customers.