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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use Social Media and Online Marketing to Promote Your Brand
Social media is a powerful tool for promoting your brand. Using Facebook’s advanced targeting, you can reach the most relevant audience with your ads. These methods are not only effective for brand promotion, but also for building trust among your customers. By utilizing these platforms, you can build a stronger brand and grow your sales.
Mobile marketing is a great tool for reaching potential customers on their mobile devices. It uses social media, email, and text messages to target people on their cell phones and tablets. This means that your message can be tailored to the time and location of your target audience, allowing you to reach new and potential customers on the go.
Another effective marketing strategy is retargeting. This technique has one of the lowest cost barriers and the highest ROI. In this technique, you advertise your website on websites and mobile apps of people who have visited your website in the past. These ads are triggered every time your target audience clicks on the ad link.
Digital marketing focuses on promoting brands and products on websites and social media. It includes pay-per-click advertising, Facebook ads, and YouTube ads. Organic marketing, on the other hand, builds an audience without paying for ads.