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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Differences Between Marketing and Online Marketing
Marketing is the process of reaching out to potential customers and attracting them to a product or service. It involves various tactics such as advertising, public relations, social media, and content marketing. The goal of marketing is to generate sales, create customer relationships, and generate positive public perception. Traditional methods include print ads, billboards, and television commercials. Online methods, such as sponsored social media posts and pre-roll ads, can also be effective.
Advertising and marketing have some fundamental differences, though. Both strategies aim to attract a large audience and create a high level of interest and motivation. Marketing aims to identify customer needs and use those needs to create a product or service that appeals to them. Advertising is a major portion of a company’s marketing budget, but it is only one aspect of the process.
Content marketing uses storytelling and information sharing to increase brand awareness. It can be in the form of blog posts, podcasts, digital video, or other information that can help the consumer. Unlike traditional marketing, content marketing is not a one-time transaction. Instead, it builds awareness of the product or service and prompts a consumer to take action.
Digital advertising is a form of marketing that uses digital technologies to promote a product or service. This includes generating traffic through search engines, social media, and email marketing. Digital advertising also includes content marketing and press releases. It is an effective tool to inform a target audience about a company’s product or service. However, it is important to note that digital advertising does not have to take place at the promotion stage.