Social media tips for content creators

This is something I’m really obsessed with right now – trying new creative formats (like green screens) is something many of you need to consider to switch up your content game. What did you think of the ideas 🧠 in this video? Anything else that’s working for you?

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The Four Pillars of Marketing

Marketing is a term that covers a broad range of activities and strategies used by businesses to promote their products or services. It involves identifying target market, demonstrating how your product or service will meet their needs, and developing loyalty to keep them coming back again and again.

Online Marketing: This is the use of digital mediums such as websites, email, social media and search engines to attract potential customers and spread brand awareness. It allows companies to engage with their audiences at little or no cost, and can be easily analyzed for return on investment.

Internet Marketing: This is the use of websites, blogs, and other web-based mediums to distribute information about your business or product. It helps your brand stand out in a crowded marketplace and establish a strong online presence.

Paid Advertising: Paying for targeted advertising is a great way to reach your audience with highly personalized messages that are tailored to their specific interests and buying habits. It also helps you increase your conversion rate and drive sales.

Word-of-mouth: When a customer is satisfied with your product or service, they tend to tell their friends and family about it. This form of marketing is a very powerful tool, but it can also be a disadvantage if the customer doesn’t like your product or service.

To achieve success, your business needs to have a comprehensive, holistic marketing strategy. This strategy should focus on the four main pillars of promotion, targeting, branding and conversion. It also identifies concrete and measurable outcomes to track progress against.

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