Today’s episode is an awesome fireside chat I did in May with @Sean Cannell of @Think Media. We discuss building brands and how most people who build a brand to buy things won’t end up building a big brand. I want to be the biggest entrepreneur in the world not for the things that come with it, but because I want to be the greatest entrepreneur ever. You have to find out what you love in order to build something sustainable
— #garyvee #thinkmedia #creators
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Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
5 Trends in Internet Marketing
As consumers increasingly use their mobile devices to shop, marketing strategies have to evolve to keep up. 45% of all online shopping is done on mobile devices, which can be used for research, comparison shopping, and even making purchases. Millennials, those born between 1981 and 1997, are the majority of online users, so marketers have to take their message to them wherever they are. For example, Bite Beauty partners with influencers to target high-end beauty lovers. While online marketing provides businesses with many opportunities, it can also be a bit impersonal. To do so, you must understand your target audience and their preferences, and you can do so by evaluating customer feedback via surveys, user testing, and in-person conversations.
One of the lowest barriers and the highest ROI is retargeting. This marketing strategy involves retargeting users once they’ve visited your website. Retargeting uses third-party tools and platforms, like Facebook and Google, to remind visitors of your site. Retargeting can be a powerful tool for driving website traffic, since it is often free. However, if you’re planning to use retargeting to boost conversions, you should first learn how to measure ROI.
Social media marketing has become an integral part of online marketing. Unlike traditional marketing, this new form of marketing leverages web-based channels to get a message out about a company’s products and services. Social media platforms such as Facebook and Twitter allow businesses to communicate with consumers directly and gain valuable feedback. To do this, you need an email list to send personalized emails. Besides the email list, social media sites like Twitter and Instagram are another way to show personality and listen to your customers. You can host Twitter chats, post surveys, or create fun contests for your followers.